Artifact is proof that bad pricing can kill a game

There is no thing as “bad products”, but wrong prices

Thousands of voices were heard in disappointment.

The elephant in the room: pricing

Everything started with the wrong foot when Valve announced before launch it would cost USD $19.99, while other games were free-to-play. The price was only to get the game and a “starter pack”, along some other digital goodies. But that was only the tip of the iceberg. Getting cards to play was the other culprit for the low reception of the game.

Too little, too late

The biggest problem of Artifact players now is that the game has been declared dead. The “old” Artifact, with all of its problems and the main reason why its popularity declined so fast, was meant to be replaced by a new 2.0 version, called “Artifact Foundry”. The latter will cease to be worked on. As explained by this post, the team behind it has ceased development on that.

The announcement wasn’t a change of strategy, it was an abandonment.

What it means to cease development? Well, basically, people no longer work on the game. The responsibles may have shifted their attention to other projects or games, or leave the company, so any improvement or fixes are out of the window because the lack of manpower or time.

Is there hope? No.

There is little hope for the Artifact community, if there is any left of it, for a renaissance. There was an influx of 1,000 players who started to play Artifact now that it has become free, but is so little that it it will probably dip once the heat of the announcement is gone. That’s because the announcement wasn’t a change of strategy, it was an abandonment.

Graphic Designer graduate. Full Stack Web Developer. Retired Tech & Gaming Editor.